SOFIA KHANANAYEV
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CRO/UX Landing Pages

As a UX and Conversion Rate Optimization Designer, my goal was to create high-converting landing pages to increase conversion rate (CVR) for my clients. Using competitive analysis, user research, A/B testing, HTML/CSS, UX best practices, and more, I saw an average of +101.84% in CVR and +39.86% increase in their pay per click campaign spend.

CRO / UX Landing Pages

As a UX and Conversion Rate Optimization (CRO) Designer at Gartner, I created over 100 optimized landing pages in Unbounce and Instapage for B2B software vendors to increase my client’s conversion rates in their PPC lead generation campaigns. Page creation encompassed UX/UI design, copywriting, content optimization, custom graphics, coding (HTML, CSS, and Javascript), and CRM integration. Using competitive analysis, user research, A/B testing, best practices, and more, I saw an average of +101.84% in CVR and +39.86% increase in my client’s campaign spend. Click on project titles to navigate to the landing page URLs for a closer look.

Thematic - Customer Feedback Analysis Software

Before I built them a customized Landing Page, Thematic was sending their traffic to their Home Page and not getting the performance they desired. By condensing and rewording their copy to resonate with users more and leveraging their existing, good reviews, I was able to build a landing page that produced a CVR increase of +570.33% in the Text Mining software category after 3 months of use.

Paycom - HR and Payroll Software

Vendor saw a CVR increase of +430.1% in the HR software category and +284.1% in the Payroll category after 3 months of use.

Orchid - Spa Management Software

Vendor saw a CVR increase of +739.58% in the Medical Spa software category after 3 months of use.

Web-Est - Autobody Shop Software

Vendor saw a CVR increase of +278.77% in the Auto Body software category after 3 months of use.